About RE Technology

Four real estate technology veterans founded RE Technology, Inc.--Mike Audet, Marilyn Wilson, Bruce Peterson and Victor Lund. The company operates retechnology.com, a website aimed at providing industry professionals with the best source of finding technology products and services to meet their business needs.

Founder Bios

Victor Lund

Victor-LundVictor Lund brings a wealth of business experience to RE Technology, Inc. and is a founding partner of WAV Group. Wilson Victor Associates merged with Audet Consulting to form WAV Group in May 2004. Prior to WAV Group, Lund was the operating partner of Wilson Victor Associates since 1998. This business consulting firm served their clients in the areas of new business development and new product development.

In 2000, Victor joined the venture capital firm Resource Capitalist, LLC, where he reviewed all of the business plans submitted to the firm and worked closely with entrepreneurs and technology start-ups in developing and funding their businesses.

Victor was raised in family-controlled businesses, Lund American and Dynamic Homes. Lund American is the world's premier aluminum boat manufacturer.


Marilyn Wilson

Marilyn-WilsonMarilyn brings a strong knowledge of product development, management, marketing strategies and highly successful technology product launches. She has a strong background in translating complicated technology concepts into simple language easily understood by non-technical audiences. She strongly believes that technology companies need to simplify their message so that "regular" customers can understand how to leverage the power of technology to sell more real estate.

Prior to forming her own consulting group, Marilyn was President and CEO of Surveyor Corporation, a leading provider of Web camera software and hardware. While there, she launched the first ever web-based remote monitoring system for families, called See My Baby. She transitioned the company from a "think tank" to a viable commercial organization, commercializing several products for both the consumer and B2B (business to business) marketplaces.

Prior to Surveyor Corporation, Marilyn was VP of Strategic Planning and Worldwide Marketing for Fisher-Price® toys. She was the company's leading change agent, assigned to several turnaround situations and new business start-ups. While there, she launched over 1,000 new products and four new divisions. She was responsible for marketing and branding efforts, managing a multi-million dollar marketing budget. She headed up a joint venture between Microsoft® and Fisher-Price® which produced a highly successful product line. Marilyn also launched a highly successful eCommerce and Direct Mail business using her in-depth knowledge of direct marketing.

Marilyn is a graduate of Cornell University and is a frequent speaker there, as well as California Polytechnic State University. Marilyn has led national research projects for the National Association of REALTORS® and others. She serves on the board of the Council of Multiple Listing Services (CMLS) and Council of Cornell Women, and has served on the board of Women in Technology International. She is also a contributor to the best-selling management book At The Helm.


Mike Audet

Mike-AudetMike has been on the leading edge of the real estate industry for over 30 years with an extensive professional track record in technology, management, business development, and sales. Mike merged his consulting business with Wilson Victor Associates in February of 2004 to form WAV Group.

As an executive with leading MLS technology companies Interealty and Moore Data, Mike led multiple business units, bringing both companies to record sales performance and customer ratings during his tenure. Recruited by Microsoft, Mike worked for two years on the MSN HomeAdvisor team in business development providing leadership on their Internet and Broker software products. Mike was instrumental in the design and rollout of Realty Desktop and also in helping Microsoft reach and exceed their goal of over 1.5 million listings on HomeAdvisor.

As president of Audet Consulting based in London, England, Mike provided business development services to a number of companies, including RE/MAX Europe, where his firm successfully marketed and sold the UK Master franchises for RE/MAX Europe.

Mike moved to Buffalo, NY in 1982 to install the first MLS system for the Greater Buffalo Association of REALTORS®, and still calls western New York home. In his free time he enjoys spending time with his wife and son, writing and recording music and playing golf.


Bruce Peterson

Bruce is a 20-year veteran of real estate technology. He most recently co-founded Quadrant2, where he served as its President and CEO for almost three years. At Quadrant2, Bruce launched the popular CRM product 360Agent.

Prior to founding Quadrant2, Peterson managed a successful web-based learning company, University.com. University.com built customized private label online universities for Coldwell Banker, Century 21 and RE/MAX, as well as some of the leading real estate schools. In 2001, University.com was acquired by a public company (Entreport, Inc.) for $20.5 million dollars.

As President of On-Line Software Inc. Peterson launched Online Agent, achieving 35% market share in three years. This included developing private label versions for Century 21, Re/Max, ERA and many smaller regional independent brokers. In 1996, he successfully managed the sale of On-Line Software, Inc., to Moore Corporation, a Fortune 1000 company. Since then, the On-Line Software product has been renamed AgentOffice.

Bruce has a bachelor's degree from St. Johns University.